Those
of you who are as old as I am, will remember those dreary days when there was
nothing in Finland and even to go to H&M you had to travel to Sweden. For a
moment there, a few weeks ago, I almost got a ‘déjà vu’ when I made a trip to
Stockholm just because I wanted to visit COS.
When
the first ever COS store opened in London in 2007, there was this unconfirmed
rumour going around in the fashion circuit, that the certain Ms. Jil Sander was
somehow involved in the design process. True or (probably) not, their designs certainly
echo the same minimalism and understated elegance. I can also see a lot of
similarity with another fashion brand (&my old workplace) – Marni. Anyhow,
having been one of my favourite shops while living in London, I was joyous when
they recently opened a web store! As I was browsing through the selection, my
friend hinted me about these 10€ cruises to Stockholm…The postal charge would
have been 6€, so I figured, I might as well visit the actual shop! Photos from
that trip can be seen in here, but now let's have a look at these beautiful
pictures from the COS current fall campaign!
Images courtesy of COS.










