COS, My Dear

Those of you who are as old as I am, will remember those dreary days when there was nothing in Finland and even to go to H&M you had to travel to Sweden. For a moment there, a few weeks ago, I almost got a ‘déjà vu’ when I made a trip to Stockholm just because I wanted to visit COS. 

When the first ever COS store opened in London in 2007, there was this unconfirmed rumour going around in the fashion circuit, that the certain Ms. Jil Sander was somehow involved in the design process. True or (probably) not, their designs certainly echo the same minimalism and understated elegance. I can also see a lot of similarity with another fashion brand (&my old workplace) – Marni. Anyhow, having been one of my favourite shops while living in London, I was joyous when they recently opened a web store! As I was browsing through the selection, my friend hinted me about these 10€ cruises to Stockholm…The postal charge would have been 6€, so I figured, I might as well visit the actual shop! Photos from that trip can be seen in here, but now let's have a look at these beautiful pictures from the COS current fall campaign!

Images courtesy of COS.