Toimi, Kauko, Olga & Pasi

On Wednesday evening it sure was cold outside but not so inside of Marimekko’s flagship store, where a new ‘Normi’ -bag line was launched. The atmosphere was cosy & relaxed: 60’s tunes were played on the decks while organic snacks were served, but what about the bags...Called Pasi, Olga, Toimi and Kauko, they come in four sizes either in colour or black, each finished with a leather handle. Designed for Marimekko by Tuula Pöyhönen, these bags are predicted to be future classics. 

(Images by Marimekko and me)

Kauko

What to fit inside!

Toimi

!!!COS, Helsinki!!!

Yesterday's best news for me and many others was that we finally will be getting our own COS to Helsinki! The store will open at Kämp Galleria late this spring. Now then, what could be better time than this to have a look at the brand’s spring/summer collection!

Images courtesy of COS.

Prada x Michael Pitt

Prada's spring/summer 2012 menswear campaign has a strong 50's vibe. Shot by David Sims, starring actor Michael Pitt. I am in love with the retro scarf!!

Image source: prada.com, Photography by David Sims.

MTWTFSS Collection

Weekday celebrates its 10^th anniversary this year and is presenting a new line called MTWTFSS Collection with emphasis on quality and sharp, ageless design. It contains both basic wear and classic, tailored garments in materials such as cashmere, silk, wool and fine cotton. I checked out the collection last week and being a little over-obsessive about materials myself, I got my eye on few pieces already! Available Feb 2012!

Images courtesy of Star PR / Weekday.

Coming Up from H&M...

Last Thursday I visited the H&M showroom to view the upcoming spring/summer 12 collection. Firstly I was greeted with a lot of colour: orange, fluoro apple green, blues and yellow, to name a few. But when looking further there were also lots of whites and other neutral colours to be mixed with the brights! Lovely shoes: creepers in white, high-tops and wooden clogs with a slight Japanese touch. For men: brogues with a contrast colour sole. The fabulous food was prepared by Pipsa Hurmerinta. Another thing worth mentioning about H&M is that they seldom give press gifts but instead donate to charity, this time to WaterAid!

Images courtesy of H&M. Photography by Kacper Kasprzyk.

Oooh! Vol. 2 – Marimekko Kids

Images from Marimekko Children spring/summer 2012 & continuing collections - courtesy of Marimekko.

Kissamekko



Lyhythiha

New Iloinen Takki

Pikkupojanpaita

Essumekko

Wrangler s/s 12

Feeling lazy, just want to post these pretty pictures, so let's make it quick&easy. Keywords: Miltton Showroom press day and Wrangler spring/summer 2012!

Images courtesy of Wrangler/Miltton.

Monki spring/summer 2012

Images by Monki / Star PR, Photography: Nielsen & Omvik / Skarp and me.

Ooh, my new handbag mirror – C'est too cute!

Diesel & Heikki Salonen – the beginning of a new era

Yesterday I was excited to see the first full collection that the newly appointed Head of Design Heikki Salonen with his team has designed for Diesel’s spring/summer 2012 season! At the same time the whole Diesel womenswear brand has been relaunched and is getting a slightly more grown-up and softer aesthetic.

The denim line has been reduced to six styles (available in several washes) and completely redesigned. They include a high waisted & 50’s inspired Highkee (which apparently is how the Italians pronounce the Finn Heikki’s name), Myguy boyfriend style and skinnies that have a higher back so you can actually bend down comfortably.

Traces of the former Fashion East and NEWGEN designer Salonen’s style can definitely be seen in the menswear influenced shirts, prints, shorts, sheer fabrics and in a certain long dress with leather detailing. Meanwhile there was so much more: shoes, great rucksacks and so on but having only gotten two hours of sleep the night before, I was going around like some mad lady and couldn’t get my head around for the half of it...

Images courtesy of Diesel.

 

 

Marimekko spring/summer 2012

“The fragrance of spring’s first flowers. The sounds of arrival and departure in the busy port. The colourful market, alive with smiling people, fresh vegetables, fish, seagulls. Long, leisurely hours spent with friends in cafés, parks, the nearby islands. Bike rides to the allotment garden to witness the miracle of growth.”

Images by Marimekko and me.

I love going to the Marimekko shows because they always make an effort with the set design, no exception this time as it featured barefoot models on a water-covered runway. Collection was presented at the Caple Factory yesterday and it was based on moments of life in Helsinki. After the show the guests were shown to the separately build area with cosy tables&chairs and lights hanging from the ceiling. Marimekko fabrics, prints and crockery were strongly present as traditional Finnish bun and drinks were served.